Read this book and learn how to get other people to want to do what you want them to do because of your ability to interact, communicate, negotiate, influence and persuade. In every transaction there is a buyer and a seller: they either buy what you’re saying, or you buy what they’re saying. But this book is not just for salespeople, it’s also for you as a consumer because we all negotiate every day of our lives not just in business but in day to day life. With your spouse, your children, your work colleagues, your customers or your clients. While plenty of books teach sales and negotiation techniques, this one explains the fundamentals and the psychology behind why these techniques work and how to use them most effectively. It’s more than just a book about negotiation. It’s about persuasion and influence, and more importantly, how to wield those two important traits to meet your goals. It will change how you do business, how you interact with your family and friends and hopefully give you a greater understanding of why people behave, and are motivated to act, the way they do. Imagine how different your life will be when you develop your skills, realise your full potential and make your life work.